The idea of You! Lingerie was born when its founder, Uyo Okebie-Eichelberger searched endlessly for affordable beautiful nursing lingerie as a first time mom…But her options were either boring, purely functional and bland or nice, but exorbitantly priced. So she decided to do something about it. The mission of You! Lingerie is to make pregnant and breastfeeding mommies feel confident and look beautiful everyday! You! Lingerie believes that pregnancy and breastfeeding are beautiful, so why should you wear an unflattering nursing bra or pay an exuberant amount for a beautiful one?