A company built with the same care we put into every product
Made With Love Brands is the parent company behind Preggo Leggings, You! Lingerie, and Ashmi & Co.
From a single product to a portfolio of purpose
Made With Love Brands began with a simple observation: the products available to women during pregnancy and motherhood didn't reflect who they actually were — capable, stylish, discerning people who happened to be growing their families.
Founded by Uyo and Xavier Eichelberger in Roswell, Georgia, the company started with Preggo Leggings — premium maternity leggings designed to be worn proudly, not hidden. The response was immediate. Women didn't just want functional products — they wanted brands that understood them.
That insight became the foundation for everything that followed. You! Lingerie extended the same philosophy to intimate wear for women at every stage of life. Ashmi & Co. brought it to children's clothing — design-led, quality-built, intentional.
Today, Made With Love Brands operates as a parent company with a clear point of view: great brands are built with heart, commercial discipline, and a genuine respect for the people they serve.
To create and nurture a portfolio of brands that serve women, mothers, and families through thoughtful, design-led products — built with the care and intention our customers deserve.
The principles that guide every decision
People First
Our customers are women, mothers, and families navigating real life. We design for their actual needs — not trends, not projections, not demographics.
Quality Is Non-Negotiable
We source with care, manufacture with precision, and stand behind everything we make. Shortcuts don't build trust.
Design With Purpose
Every product starts with a question: how will this make someone's life better? If the answer isn't clear, we go back to the drawing board.
Honesty in Everything
From our materials to our marketing — we tell the truth. Our customers are smart, and they deserve transparency.